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This year, the APAC region of the Kirin Brand Marketing Awards welcomed a large number of outstanding entries that demonstrated both creative expression and market influence. After a rigorous and meticulous judging process by a large online jury, seven benchmark works ultimately won honors from the fierce competition, including 3 Gold Awards, 1 Silver Award, and 2 Bronze Awards. These winning cases created effective results and brand awareness through innovative communication strategies and creative thinking, showcasing the vibrant vitality of the advertising industry in the Asia-Pacific region.
2025 Kirin Brand Marketing Awards APAC Winners List
The final jury for the 2025 Kirin Brand Marketing Awards in the Asia-Pacific region was chaired by Deric Wong, CEO of DJM Consulting and Chief Business Officer of EternityX, Global. The jury was comprised of 30 experts from brands and agencies across the Asia-Pacific region, who participated in the final review through online selection and discussion.
During the judging process, the jurors used their industry insights, practical experience, and rigorous professional standards to thoroughly discuss the entries from various dimensions, including strategy, execution, and communication effectiveness. After a strict review and multiple rounds of discussion, the winning works that represent the standard of advertising in the Asia-Pacific region for the year were finally selected.

2025 Kirin Brand Marketing Awards APAC Final Jury

The Kirin Brand Marketing Awards have consistently been dedicated to building an international exchange platform for the Asia-Pacific brand marketing sector. The awards aim to promote the deep integration of Chinese brands with the Asia-Pacific market through a rigorous judging process, helping local creative talent step onto the world stage.
Award-Winning Case
Gold
Category: Alcoholic Beverages
Winner: Kuaishou E-commerce
Submitted by: Kuaishou E-commerce
Case: Bad vintage red wine

Gold
Category: Catering
Winner: SUSHIRO
Submitted by: DENTSU CREATIVE
Case:MEGAFISH
Gold
Category: AIGC Marketing
Winner: Alibaba Cloud
Submitted by: Alibaba Cloud
Case: Fly to AI Era: AInnovation Lights Up Latin America
Silver
Category: Brand Microfilms
Winner: iFeng.com
Submitted by: iFeng.com
Case: Micro-Film: The "Absent" Dad
Bronze
Category: Beverages
Winner: Innoactive Media
Submitted by: Innoactive Media
Case: Pocari Sweat 2025 Ad Film Mark
Bronze
Category: AIGC Marketing
Winner: New BlueDigital Marketing Group
Submitted by: New BlueDigital Marketing Group
Case: An AI Colour Odyssey