Jonathan Beh became MRM CEO
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MRM, a marketing technology company owned by McCann Worldgroup, announced the appointment of Jonathan Beh as Chief Executive Officer for China. The appointment is effective from 1 September.
Jonathan Beh will be based in Shanghai and report to Ghassan Harfouche, President of McCann World Group Asia Pacific.
Previously, Jonathan Beh served as the Chief Executive Officer of Kinesso & Matterkind China, an IPG company. He is a digital marketer with hands-on experience in programmatic advertising and performance marketing across the automotive, banking and finance, consumer electronics, retail e-commerce, and media and entertainment industries.
He has integrated businesses, developed the team's data and analytics capabilities, and successfully launched new marketing technology and advertising technology solutions. Earlier, he worked for Groupm, part of WPP, among other companies.
Jonathan Beh will be based in Shanghai and report to Ghassan Harfouche, President of McCann World Group Asia Pacific.
Previously, Jonathan Beh served as the Chief Executive Officer of Kinesso & Matterkind China, an IPG company. He is a digital marketer with hands-on experience in programmatic advertising and performance marketing across the automotive, banking and finance, consumer electronics, retail e-commerce, and media and entertainment industries.
He has integrated businesses, developed the team's data and analytics capabilities, and successfully launched new marketing technology and advertising technology solutions. Earlier, he worked for Groupm, part of WPP, among other companies.
In China, McCann Worldwide operates three major agency brands: McCann, MRM and CRAFT. Over the past few years, Jonathan Beh and his team have participated in several IPG co-productions with McCann.
